Just like old-fashioned baby powder, fruity top notes with a hint of camphor oil, a strong rose floral heart with underlying jasmine and orris root, and a woody-vanilla and white musk base.
Spend £30 or more and your delivery is on us—no code needed, it applies automatically at checkout!
check_circle
10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
eco
Vegan Friendly
cruelty_free
Cruelty Free
globe_uk
Made in the UK
verified
30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 4.9 / 5 from 534 reviews.
Oohh WOW 🥰🥰
The Baby Powder Gel melts are Fabulous
Just remind me of when my daughter was a baby at bath times , absolutely divine and so fresh scented just like Baby Powder 🥰🥰
Thankyou Ella & i ❤️
Mandy C.5/5Verified
Beautiful gels
Helen G.5/5Verified
I love the baby powder my house smells lovely brings back happy memories when my 2 sons were babies
Margaret W.5/5Verified
I first ordered from Ella & I in 2020 and fell in love with the concept of gel melts. The “baby powder” gel melt shown in the pic smells exactly like what you’d expect and then I realise I don’t actually like that fragrance! But Ella & I have got it perfect.
Mhawash F.4/5Verified
This fragrance is INSANE. Gives that warm, fuzzy feeling that baby powder scents often do buuuuut this one continues to fragrance the room for several hours after the candle has gone out and I do mean SEVERAL hours, which just improves the incredible value for money you get from this amazing company.
Caroline C.5/5Verified
Absolutely beautiful smell, these are amazing and no mess either, would highly recommend. X
Tracy H.5/5Verified
Fantastic gel melts. I will never order from any other business. The aroma goes all through my home. Thank you for a really quick delivery that I can check to also see time and date of delivery!
Patricia C.5/5Verified
Smell is absolutely gorgeous will order more
Dee B.5/5Verified
It really smells great
Cheryl C.5/5Verified
The only wax melts I’ll use. They smell divine and soo easy to use. No mess, no drips not burns. They are a life changer and I’m obsessed.
Charley S.5/5Verified
Love the Baby Powder smell is lovely.
Cameron C.5/5Verified
Love the gels and the smell is beautiful
Julie D.5/5Verified
Great melts, the best I have ever used! Don't use any other companies as I have found the best!
Patricia C.5/5Verified
This is one of my favourite scents
Nadine H.5/5Verified
Love this , no mess easy to change and smells lovely
Debbie S.5/5Verified
Best Baby Powder melt ever! Aroma fills more than the room it is in. Have tried other melts but these are the best and so clean to use!
Patricia C.5/5Verified
Good product. Baby powder appears to be best for me.
Vickie S.5/5Verified
Smells gorgeous love how easy they are to remove.
Patricia M.5/5Verified
Just loved these melts - and now buying them as gifts for family
Ali C.5/5Verified
Omg this scent reminds me of when my children were small and they had a warm bubble bath them put talc on which you could smell through the house.
A very comforting smell and it’s so strong throughout. Definitely getting this again
Laura S.5/5Verified
Love the smell of baby powder
Josie M.5/5Verified
Love this
Reminds me of babies
Have yet to try other fragrances
Sharon B.5/5Verified
Brilliant scent from baby powder, deffo buy again. Thank you
Alison V.5/5Verified
Absolutely beautiful smells, last much longer than wax melts and so easy to change
Would highly recommend 💖
Alison M.5/5Verified
The smells are exactly what they say. Beautiful 😍
Cheryl G.5/5Verified
I have purchased several gel wax melts and they are all lovely fragrances, they are also a lot cleaner than wax melts. Highly recommend Ella & I.
Linda K.5/5Verified
Was a little hesitant at first I have been using scentsy wax , but I thought I would give these a go , really pleased much less mess and the smell is wonderful.
Allison D.5/5Verified
The gels are fantastic and the smell of them is just so fragrant and lovely, well worth the money and so easy to use will definitely be telling family and friends these are the way forward
C T.5/5Verified
The order was great, I love all of the scents. They fill all my ros with a beautiful aroma..thank you
Adelle S.5/5Verified
Gorgeous smells will be ordering again
Lynn S.5/5Verified
I was very sceptical about the fragrances but they are truly gorgeous. Easy to use, no messy wax left over and can be reused a couple of times. Really pleased and will order again 😊
M E.5/5Verified
Such a fresh fragrance and love the colour!
Stacey W.5/5Verified
Love the Baby Powder have them in different rooms they are so easy to replace the gel will certainly recommend to my friends.
Moira T.5/5Verified
They smell incredible, whole house smells amazing.
Ashley F.5/5Verified
Just started purchasing these gel melts and in the process of using baby powder. OMG, the smell is amazing. Hopefully, the others will be the same.
Connie P.5/5Verified
This is awesome, so easy to change, fragrance is beautiful, my sister came in and asked what the beautiful smell was and now I've to place an order for her and her daughter in law
Fiona F.5/5Verified
The gels work lovely and give off a lovely aroma. Easy to remove from burner.
I purchased the baby fragrance and I’m
Not overly keen however that’s a personal choice as my daughter loves it.
I have just purchased another 3 in different scents and can’t wait till they arrive.
Would recommend x
Terri H.4/5Verified
I ordered my gel wax melts after seeing how good they looked on Facebook, I ordered Kreed if I'm honest this one didn't work for me I couldn't really smell much, Dove which I have on at moment is lovely, but my absolute favourite at the moment is Baby Powder wow it's just gorgeous my house smells amazing, I've actually just ordered another 2 and a few others to try out but I'm so impressed with them and so easy to peel away and swap out just brilliant I definitely would and have recommended to friends 🧡
Jude W.5/5Verified
I've only used one of my melts so far...the Baby Powder one...it smells glorious. Looking forward to trying the others too.
Chris B.5/5Verified
I love the smell of baby powder, it reminds me of when my kids were babies. The smell wafts all over my bungalow but it's not overpowering. I love using it.
Victoria L.5/5Verified
 
 
Choosing a selection results in a full page refresh.