I’m Becky, and I started Ella and I in 2021 from my kitchen table in Macclesfield, Cheshire. As a mum of three and a Pharmacology graduate, I found myself searching for a better way to fill my home with beautiful scents. I was frustrated by the same old options: messy, hard-to-clean wax melts and products that just didn’t last. So, I decided to create something different.
Every single product is still hand-poured by our small team here in Cheshire. I care deeply about quality and consistency, and I want every batch to meet the standards I set for my own home. All of our ranges are vegan, cruelty-free, and packaged using recyclable or biodegradable materials.
Our gel wax melts are my way of making home fragrance simple and mess-free. When you’re ready for a new scent, just let them cool, peel them away, and pop in something fresh.
What started as a one-woman project has grown into a close-knit team, but my values haven’t changed. I’m passionate about bringing something different to the market, building real relationships with our customers, and making every order feel special.
Today, with thousands of five-star reviews and a wonderful community on social media, Ella and I has become a name people trust for quality, care, and a little bit of everyday magic.
Customer Reviews
Overall rating: 4.9 / 5 from 18149 reviews.
Absolutely love these melts. They smell amazing xx
I purchased the scent in the Autumn scents box, and loved the smell so much that I ordered more separately along with the House. They are so easy to use : just cut into 4, place one in the receptacle light a t-light and enjoy 4 hours of beautiful aroma. It's no wonder I keep buying !!
Amazing selection of aromas to suit any room , mood or taste, the gels last for ages and so easy to remove and clean your tray . Love changing the atmosphere in a room just by changing the gel and lighting .
Is there any chance you could provide eucalyptus/ menthol for the dreaded winter months when I get bunged up ? 😉🤞
Received my gels only tried one so far mademoiselle my living room smells gorgeous, even my husband commented on how great it smells. Definitely be trying more .
(We have 3 bull dogs so my room smells so much more better)
Thank you x
For last 3 years I’d been using another company and then they seemed to disappear. So I have been searching for a company that take pride in what they are doing and as for the gels they are absolutely fantastic. So thank you very much. You now have a loyal customer.
Bought these as I liked the idea of gel its so much easier to remove from the burner I lit it and after 10 minutes my whole house smelt lovely I cut the gel melt and only used a third I bought 5 others as I am a first time buyer but love them and would definitely buy again ❤️
I have only used one melt as I have not long received them. My goodness how lovely are these the aroma is absolutely beautiful it fills the whole house. I have an electric burner which is just great. I also gave my daughter one to try on her tea light burner. As my self she is so very pleased with the aroma and it last not just for one use but so far 4 evenings and going. This will definitely be my regular order. Ella and I are a good company very courteous and helpful. If I had one criticism it would be that the delivery takes a little time so order before you run out.
Have ordered a range of the gel melts & struggling to say which I like best as they are all amazing! Angel & Lady Millionaire smell just lile the perfume! Scent lasts for ages, superb quality & value.
Absolutely LOVE these melts …and trust me I’ve tried so many different brands.. but these are so lush and last for so long. Loving the autumn range 🍁🍂 🧡
I kept seeing advertisements on Facebook and thought I’m gna try that so ordered a few different fragrances and I love them. Think will treat me to the air freshner next and of course more melts. I love them ❤️
I've spent loads of money on different wax melts but these gels are amazing my whole house smells lovely and I will definitely be buying these all the time now
From when I placed the order till it arrived was very quick the order arrived well packaged and the scent throw from the gel melts is the best I have experienced (I have used alot of companies and the quality does not match these ones) we put some of the amber and lavender in our warmers downstairs last night and we could still smell them this morning when we came down and the warmers were turned off, I have gifted the snow fairy one to my mum to try as she has the same problem as me so hopefully she will give you some orders aswell ☺️
I’ve bought all the seasonal bundles before, spring, summer, Christmas etc and there’s always maybe one I’m not so keen on but all of these are divine!!! I’m so pleased with them, can’t wait to get burning and fill the house with these wonderful autumnal smells! 🥰
I'm over the moon with my gel wax melts. I've tried the janeiro sunshine so far and I love it. Pumpkin spice is ready to go in the kitchen and im hoping the floridian dreams will bring back happy memories. Quick delivery, fantastic customer care and great product. I'll definitely be buying more. 😃