I’m Becky, and I started Ella and I in 2021 from my kitchen table in Macclesfield, Cheshire. As a mum of three and a Pharmacology graduate, I found myself searching for a better way to fill my home with beautiful scents. I was frustrated by the same old options: messy, hard-to-clean wax melts and products that just didn’t last. So, I decided to create something different.
Every single product is still hand-poured by our small team here in Cheshire. I care deeply about quality and consistency, and I want every batch to meet the standards I set for my own home. All of our ranges are vegan, cruelty-free, and packaged using recyclable or biodegradable materials.
Our gel wax melts are my way of making home fragrance simple and mess-free. When you’re ready for a new scent, just let them cool, peel them away, and pop in something fresh.
What started as a one-woman project has grown into a close-knit team, but my values haven’t changed. I’m passionate about bringing something different to the market, building real relationships with our customers, and making every order feel special.
Today, with thousands of five-star reviews and a wonderful community on social media, Ella and I has become a name people trust for quality, care, and a little bit of everyday magic.
Customer Reviews
Overall rating: 4.9 / 5 from 17117 reviews.
These room scents are amazing!! Super strong and lasting. Changing them is an actual breeze. Definitely buying again.
I bought 4 but I've tried this one because the fragrance lasts that long i have not needed to change it yet, and I'm still on the first little piece, I absolutely adore these gels. I will definitely buy more
New to gel wax melts so I didnt know what to expect,wow im converted will definitely be placing another order and such good price they smell amazing when being used
We brought 4 of these(fairy dust,Ariel laundry, linen fresh, unstoppable fresh) absolute amazing even just a little bit in your wax burner gives of a strong lovely scent. The best bit is no more struggling to get the wax out the burner amazing 10 out of 10 from us. Thank you
We brought 4 of these (unstoppable fresh, Ariel laundry, linen fresh, fairy dust) absolute amazing even just a little bit in your wax burner gives of a strong lovely scent. The best bit is no more struggling to get wax out the burner amazing 10 out of 10 from us. Thank you
I was always looking for for a lasting aroma, now I’ve found it. LOVE IT, I’ve only used the Rhubarbn Rose, can’t wait to use the rest. The aroma lingers in the air even when off. Will definitely order more
So fragrant. I have burners upstairs and down and split a melt between the 2 for surround smell. Very easy to use, no scraping out old wax. Can't wait to try the other flavours.
This is by far my favourite
It smells beautiful very strong scent which I prefer,just love the wax gel so clean & easy to use,I have been buying now from ella & i a good few months & nothing will make me go back to the wax melts mess destruction and hard work
I love this one and have just finished it, so I thought I would try the Kreed, yet another one that smells fabulous. I will be trying my new purchases very soon.
I was skeptical buy these gel melts, but im so glad I did they smell absolutely amazing and they can be reused. I would definitely recommend to family and friends to buy,they make a perfect gift to making your home smell amazing.
I bought your products for my sister and she stated they are the best she has ever used. This prompted me to by the melts and I have to agree with her. Would not use anything else now.
Love, Love, Love the gel wax melts. Smell lasts for ages. Not like other wax melts that lose their smell after one use. I re-light these several times and they smell just as gorgeous. I’ve ordered numerous different ones and love them all.
These gel melts are the best thing ever. The summer collection is excellent. The picture are of Summer Breeze which is a lovely fresh scent. My favourite is Janeiro Sunshine.