Just like old-fashioned baby powder, fruity top notes with a hint of camphor oil, a strong rose floral heart with underlying jasmine and orris root, and a woody-vanilla and white musk base.
Spend £30 or more and your delivery is on us—no code needed, it applies automatically at checkout!
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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 4.9 / 5 from 534 reviews.
Oohh WOW 🥰🥰
The Baby Powder Gel melts are Fabulous
Just remind me of when my daughter was a baby at bath times , absolutely divine and so fresh scented just like Baby Powder 🥰🥰
Thankyou Ella & i ❤️
I first ordered from Ella & I in 2020 and fell in love with the concept of gel melts. The “baby powder” gel melt shown in the pic smells exactly like what you’d expect and then I realise I don’t actually like that fragrance! But Ella & I have got it perfect.
This fragrance is INSANE. Gives that warm, fuzzy feeling that baby powder scents often do buuuuut this one continues to fragrance the room for several hours after the candle has gone out and I do mean SEVERAL hours, which just improves the incredible value for money you get from this amazing company.
Fantastic gel melts. I will never order from any other business. The aroma goes all through my home. Thank you for a really quick delivery that I can check to also see time and date of delivery!
Omg this scent reminds me of when my children were small and they had a warm bubble bath them put talc on which you could smell through the house.
A very comforting smell and it’s so strong throughout. Definitely getting this again
Was a little hesitant at first I have been using scentsy wax , but I thought I would give these a go , really pleased much less mess and the smell is wonderful.
The gels are fantastic and the smell of them is just so fragrant and lovely, well worth the money and so easy to use will definitely be telling family and friends these are the way forward
I was very sceptical about the fragrances but they are truly gorgeous. Easy to use, no messy wax left over and can be reused a couple of times. Really pleased and will order again 😊
This is awesome, so easy to change, fragrance is beautiful, my sister came in and asked what the beautiful smell was and now I've to place an order for her and her daughter in law
The gels work lovely and give off a lovely aroma. Easy to remove from burner.
I purchased the baby fragrance and I’m
Not overly keen however that’s a personal choice as my daughter loves it.
I have just purchased another 3 in different scents and can’t wait till they arrive.
Would recommend x
I ordered my gel wax melts after seeing how good they looked on Facebook, I ordered Kreed if I'm honest this one didn't work for me I couldn't really smell much, Dove which I have on at moment is lovely, but my absolute favourite at the moment is Baby Powder wow it's just gorgeous my house smells amazing, I've actually just ordered another 2 and a few others to try out but I'm so impressed with them and so easy to peel away and swap out just brilliant I definitely would and have recommended to friends 🧡
I love the smell of baby powder, it reminds me of when my kids were babies. The smell wafts all over my bungalow but it's not overpowering. I love using it.