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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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Cruelty Free
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Made in the UK
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30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 4.9 / 5 from 197 reviews.
My daughter bought this for Xmas gift. I liked it so much that I ordered for myself.
Beautifullly packaged and smell amazing. Super easy to handle and change scents which is a massive plus! Abit pricey in the long run but will buy again when offers are on
These are the best smelling and easiest melts to use!! I honestly love the smell and it’s so nice not to have to dig out wax with a knife or leave it to go soft again. Would highly recommend these
These smell amazing and are so clean to use. It’s good that you can peel out the gel and flip it over. Once the lovely smell disappears, peel it away, quick wipe and ready to go again. I will definitely buy again.
Love these wax melts 😍. Will never go back to anything else. They smell lovely and they last a long time and no mess.
Told my mum, auntie and sister about them and they are all addicted to 😊
I'm using my first wax melt today the baby powder one. The smell is amazing I can smell it around the whole of the house. I will definitely be recommending the melts to all my friends and family really lovely. Will definitely be buying more of them.
These are the best things in THE WORLD!!! I have now got two more in each room so that I can smell them wherever I go, they last for ages and the scents are absolutely gorgeous!! My fav is definately it’s a wonderful life. Highly recommend they are sooooo worth it!
These gel wax melts are far superior to the ordinary ones you can buy.
The perfume is stronger that you only need a quarter of the pot and it lasts for ages. I use an electric burner and was very satisfied with the results, so much so that I will only use gel melts in the future, and only this company. Quick delivery and good customer service.
Purchased these as a gift. My brother has just moved into a new flat so wanted to treat him. He loved them!! He said it fills the whole flat and they are super easy to clean up!! I might have to buy myself some!?
Absolutely in love with the smell of my home!
I’m so pleased I ordered. I definitely wasn’t disappointed. The smells are so clean and fresh. Lovely strong scent but not overpowering.
It was my first time trying gel melts and I won’t be using anything else from now on. Fuss free, no mess and so easy to change when you want to try something different.
Fast and prompt delivery whist being updated every step of the way regarding my orders journey.
Thank you so much ♥️
Great customer service. Absolutely love the variety of different scents and my particular favourite is the spa collection. I've even purchased sets for friends as gifts ❤️
I purchased the clean and fresh set and I am so impressed by these gel melts! They have a really strong scent (I only used about a 10p piece size to begin with) and you can smell it all over the house. Coco sandalwood is my favourite - to die for 😍
My daughter bought me these has a gift to try , and I have bought for family for Xmas , and now just treated my self to some more , they are just amazing, and no mess like wax melts
Absolutely love these gel melts!! They hold their smell amazingly and are way less messy than wax.
I don’t think I’ll ever go back to wax now!
Will definitely be ordering again!
Absolutely in love with the gel melts they have saved my life. I am sooo messy with wax melts i get it every where but these are mess free and amazingg!!!! They last literally weeks before the scent runs out. Will be ordering gel every time going forward now thank you
My first purchase of gel melts but won’t be my last! So blimmin’ easy to discard after use and because you only use what you want, lasts ages. I particularly love the Coco Sandalwood scent, Linen Fresh and Clean Cotton too.