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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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Vegan Friendly
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Cruelty Free
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Made in the UK
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30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Absolutely love these gels best thing I have ever bought. So easy to use and no mess or hassle. Always received my order on time. Would never go back to wax melts. Have ordered a few times now and will definitely be ordering more.
Absolutely adore these fragrances,
Can even smell them all through my home,
So clean and easy to use, no waxy substances, amazing,
I have recommended to all my friends and family.
I recently received an oil burner as a gift and loved it. However , the wax can be messy so when I saw your gel fragrances I just lived the fact that they set and you can peel them out. There are lots of lovely smells to choose from and they are easy to dispose of when finished with.
A friend introduced me to Ella and I when she bought me some of the gels; I was so impressed by the choice of scents and how intense they are when using I bought the starter pack.
I have now introduced my daughter to the website.
Not only do these smell gawjus but unlike wax melts they’re super easy to remove,replace & recycle!,
My grandchildren aged 3 & 1 love them too as they feel like slime to them but in a gd way!
They were mesmerised how they melted changing form and my daughter instantly smelt them unlike so many other brands I have tried - and it’s been a lot!
Am placing my next order now as I won’t run out of them even after flipping!
Get them and be immersed with compliments?...
I am utterly obsessed! I was always frustrated at having to use the same wax scent for so long without being able to change it or freeze it off my burner. Then I just happened to see an advert for Ella & I on instagram and I knew I had to try their gel melts. The scents are divine and you can actually smell them even when not burning. I’ve bought more for people for presents and will definitely be stocking up even more for myself 🥰