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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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Vegan Friendly
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Cruelty Free
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Made in the UK
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30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 4.9 / 5 from 53 reviews.
Since I found these last year I cannot stop trying new scents. There’s no mess as they just peel right out.
I’m currently burning toasted marshmallow and the smell of sweet caramel is just divine it’s definitely reminding me of toasting marshmallows
I order every month I love the concept of clean peel the gel wax off and I cut my melts into 4 ...smells are amazing my favourite for autumn is toasted marshmallow its a strong smell and fills my home ..love them.
Wow talk about a gel that packs a punch! The smells are amazing 10/10 i got a few and just peeled a small amount out the container. Have so much left. I wont be ordering else where now. Price is amazing, arrived pretty fast. 100% make the purchase.
We have been using Elle and I for quite a while love the smell and the fact that it is not messy to use . First time we have tried this fragrance and love it.
The toasted marshmallow is my favourite. I’m fussy with scents and this ticked all my expectations. Scent spreads across the whole house and fills the living room with a sweet smell.
Have loved buying the gel wax melts and highly recommend Ella & I. Great selection of scents and they’re a great business to deal with. My favourite scents are the autumnal ones - it’s already getting me in the mood for Christmas 🫶🏻