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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 5.0 / 5 from 263 reviews.
New to gel wax melts so I didnt know what to expect,wow im converted will definitely be placing another order and such good price they smell amazing when being used
My daughter introduced me to you, couldn't believe the fragrance, will never ever go back to wax melts. 😍I'm in heaven right now , fabulous Dove melt and my sky and stars. Thank you. X
Ive been using wax melts for a while, I decided to try these gel ones as the reviews are plentiful and very positive.
The reviews are not wrong!
Ive never had an order where ive loved the smell of every single melt!
So easy to use and change, a quarter of the melt lasts for ages and all you have to do is keep flipping it over!
The Dove scent is exactly like the soap - its a beautiful, fresh, clean scent.
This is the best I have tried, waxes are ok but they can be messy and the scent does not last as long as this Dove gel it has become my absolute favourite. I have placed a second order for both my children as they loved the smell of mine when they visited recently.
I order so much of these cause I’m totally in love with them. They smell amazing last for a long period of time. Easy to remove lovely customer service always arrive on time great packaging and would recommend these to anyone as I have done on several occasions.
I ordered a selection of the gel melts after my daughter recommended them. The Dove one in the photo smells great and I have also tried the Flower Explosion which had a lovely perfume but my favourite so far is the Pear and Freesia. Looking forward to trying the others and ordering more!
I ordered 3 fragrances , im still on the first one which is Dove , its absolutely stunning , within 10 minutes of burning , my whole house smelt so good , I could smell it from upstairs . I would definitely recommend this fragrance and I will buy again .
These smell absolutely amazing, I divided 1 melt into 3 burners and my whole house smells absolutely beautiful.
Thank you soooo much Ella & I for introducing me to these.
Best regards Diane xxx