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10,000+ 5 Star Reviews
Trusted by over 100,000 happy customers, our products are crafted to the highest standards and consistently receive top ratings for fragrance, quality, and performance.
Why Ella & I
We do fragrance differently - long-lasting gel melts, handmade in the UK, vegan, cruelty free, and seriously good. Bold, beautiful scent - the Ella & I way.
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Vegan Friendly
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Cruelty Free
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Made in the UK
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30 Day Guarantee
How to Use Gel Wax Melts?
1. Pick Your Scent: Choose your favourite fragrance from our collection.
2. Add a Small Amount: Tear off a small piece of gel wax (around a quarter) and place it on your burner.
3. Heat & Enjoy: Use a burner with a 4-hour tealight or a 40W electric wax burner to release the fragrance. Flip the gel every 4 hours for best results.
4. Cool & Peel: Once cooled, simply peel the gel away — no mess, no fuss.
Customer Reviews
Overall rating: 5.0 / 5 from 261 reviews.
This is by far one of my favourites. These gel melts are fantastic and ive lost count of how many orders I've placed. 100% recommend
Kelly M.5/5Verified
Luv my melts
Tina M.5/5Verified
These gel wax melts are amazing. Fab scent pay off and so much easier to take out/replace.
Love them.
Lyndsay B.5/5Verified
Superb Smelling Gels
Jane R.5/5Verified
I absolutely love the gel melts I have tried the Dove and also the ghost I adore the fresh smell of the dove and I have them all over my house .
Dawn S.5/5Verified
My new favorite smell, Amazing 💞
Kim J.5/5Verified
Always buy from you great product and quick delivery
Katie H.5/5Verified
Absolutely in love with the smell of the Dove melt. Smells exactly as it should and lasts for ages. Will definitely be ordering more.
Katie C.5/5Verified
My daughter introduced me to you, couldn't believe the fragrance, will never ever go back to wax melts. 😍I'm in heaven right now , fabulous Dove melt and my sky and stars. Thank you. X
Christine H.5/5Verified
Been buying from you for a couple of years now and still absolutely luv everything
Sharron W.5/5Verified
Ive been using wax melts for a while, I decided to try these gel ones as the reviews are plentiful and very positive.
The reviews are not wrong!
Ive never had an order where ive loved the smell of every single melt!
So easy to use and change, a quarter of the melt lasts for ages and all you have to do is keep flipping it over!
The Dove scent is exactly like the soap - its a beautiful, fresh, clean scent.
Jenny K.5/5Verified
Absolutely beautiful
Sharon B.5/5Verified
My mum and I get these by the load, would t use any other brand. My recent batch is to take over to friends in Tenerife x
Laura W.5/5Verified
Absolutely love these gel melts they smell amazing
Dawn S.5/5Verified
This is the best I have tried, waxes are ok but they can be messy and the scent does not last as long as this Dove gel it has become my absolute favourite. I have placed a second order for both my children as they loved the smell of mine when they visited recently.
Heather M.5/5Verified
Love this scent so nice and fresh and lasts ages
Karen R.5/5Verified
Absolutely excellent- long lasting and smells amazing. Always get lots of compliments on how house the house smells.
Katie C.5/5Verified
I order so much of these cause I’m totally in love with them. They smell amazing last for a long period of time. Easy to remove lovely customer service always arrive on time great packaging and would recommend these to anyone as I have done on several occasions.
Natasha T.5/5Verified
Absolutely LOVE Ella and I wax melts - have recommended to many of my friends and family. So many fabulous scents to choose from!
Natalie S.5/5Verified
Smells amazing and lasts all day
Lisa F.5/5Verified
Gorgeous smells easy to swap change and bin x
L B.5/5Verified
Absolutely luv this scent. Been buying from these ladies for a long while and wouldn't buy anywhere else as the service if always A1.
Sharron W.5/5Verified
Can use again and again and smell still strong no mess brilliant 👏
Lindsay C.5/5Verified
Just as advertised, lovely smell!
Sita S.5/5Verified
Been buying on and off for years
But have decided these are the best the smell is Amazing and lasts for ages , so easy to swop scents too .
Carole S.5/5Verified
Always use these now👍
Tina M.5/5Verified
It’s the best ever!
Lisa F.5/5Verified
Brilliant long lasting smell. Excellent packaging. Fast delivery.
Angela J.5/5Verified
Love, love, love Ella & I
Jackie M.5/5Verified
Smells better than the real thing!
Kerry J.5/5Verified
Absolutely amazing ty
Pearl D.5/5Verified
Love the gels have tried a few and the fresherness goes right through the house love them..🤗
A E.5/5Verified
I ordered a selection of the gel melts after my daughter recommended them. The Dove one in the photo smells great and I have also tried the Flower Explosion which had a lovely perfume but my favourite so far is the Pear and Freesia. Looking forward to trying the others and ordering more!
Thelma C.5/5Verified
I ordered 3 fragrances , im still on the first one which is Dove , its absolutely stunning , within 10 minutes of burning , my whole house smelt so good , I could smell it from upstairs . I would definitely recommend this fragrance and I will buy again .
Nicola B.5/5Verified
Loved the Dove melt everyone commented on how it was just like the real thing !
Angela R.5/5Verified
I absolutely love this scent, would highly recommend. Saying that I have loved every gel melt I’ve tried!
Kelly N.5/5Verified
Love Ella and I melts.Both myself and daughter have purchased several times as we have given away so many to friends to try.Fab product
Anne W.5/5Verified
Beautiful strong smell..smell exact as dove.another one of my favourite melts
Kelly H.5/5Verified
These smell absolutely amazing, I divided 1 melt into 3 burners and my whole house smells absolutely beautiful.
Thank you soooo much Ella & I for introducing me to these.
Best regards Diane xxx
Diane W.5/5Verified
Same as flowers explosives, amazing
Sidra A.5/5Verified
 
 
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